- Do you want to know why you need a website for your business?
- If you are an entrepreneur or planning to enter the business, you should understand that your business needs to have a website to beat the competitors.
- People trust the businesses more who have built their professional online identity through websites.
- Reaching out to your existing customers is much easier if you have a website.
- You can attract more consumers through search engines with a custom-designed website.
Are you a startup or a big company that’s beating the competitors for long? It doesn’t matter wherever you stand in the competition; your business needs a website. We are present in an era where we daily see and enjoy the miracles of technology. Business, marketing, education, fashion, health, beauty, in short, every field of life is influenced by its effects.
Therefore, making the best of it is the smartest choice for your business. And the first step of utilizing technology for the betterment of your business is by building a website.
If you still have a question in your mind, why do you need a website for your business? We are here to clarify all the details with proof. So read on to know the importance of a good website for business.
Why you need a website for your business?
It is a known fact that billions of users are using the internet daily. They love shopping through online businesses because they find it more convenient and more reliable. Still, we wanted to collect some authentic reviews of ordinary people because we believe in what consumers think. We received some responses after a survey where we asked ordinary people whether they prefer shopping online or through physical stores.
What Common People Have to Say About Online Presence of A Business?
- I always search Google to find out which businesses are providing my required products because it is easier to check there, and sometimes I even buy online to save myself from the hassle of roaming in the markets and wasting my time. (Isabella Smith)
- I prefer ordering online because going out during a pandemic situation is like risking your life, and I am never gonna do this! (William Jones)
- Businesses with their online presence are more trustworthy. I can check customers’ reviews about their products and services. Definitely, I prefer buying from a business with a professional website. ( John McKenzie)
- Amazon and eBay are my way to go because I have a 12-hour office job, and I usually don’t get enough time to go to the market. (Phillips)
These are just a few responses out of 100s of them that we received. After this survey, we created a chart of the results. It shows that more than 60% of the people agreed that businesses should have a website, 28% of them didn’t have a good idea, and only 8.06% disagreed that companies need to have a website.
Source: local businesses need websites
Your business looks more professional with a website.
Source: online survey
This chart shows that people are more interested in buying from businesses that have a professional website.
- 86% prefer businesses with a website over the ones with social media pages.
- 74% trust the emails sent from the companies with branded domain name websites.
- 77% believe in the credibility of a business if it has a website.
According to a survey, 84% of the consumers think that businesses should have a website and having a website helps a business look more professional. Owning a website makes it easier for businesses to portray their credibility to their consumers. Would you believe that over 30% of consumers don’t even consider a business without a professional website? 92% of the online customers trust websites more than social media pages of businesses.
They prefer getting information from the website because they believe websites provide more authentic and specific information. So, prepare your business to avail the benefits of having a website.
Some people might even suspect your legitimacy if you try to do business without a website. Just like you have to keep your business updated for a good outlook, having a website is the update you need for a massive number of consumers that you might be missing until now. Be cautious, you have many competitors, and you need to stand out. A professionally developed website will help you do that easily.
Hence, creating a website will help you become more credible for your customers. They will start thinking of your business as a professional name in your industry. Specially, consumers don’t trust small businesses without websites.
You can attract a massive number of customers through search engines
One of the many reasons to have a website is that it will help you increase your customers.
There are many marketing strategies that you have been missing taking advantage of just because you do not have a website. One example is the Pay per click ads campaign. Businesses use these campaigns to attract visitors to their websites. These visitors then convert into your potential customers if your website is designed by digital media marketing experts.
SEO is another method of finding organic traffic to your business website. People search for the solution to their problems on search engines. If you have a well-optimized website for search engines, you will pop up on the screen as soon as someone searches for the services or products you offer. You have now got a chance to show the visitors how you can solve their problems through your website. You can also take benefit of free SEO tools available online for your website’s optimization.
Your absence on search engines will indeed deprive you of this chance. And I am sure you don’t want it to happen.
Your website is the best way to communicate with your consumers.
Source: smb insights
This diagram is another answer to your question, why is a website essential? Because 56% of the consumers trust in contacting the businesses through their websites.
People are very smart today. They think billions of times before making any decision or making any purchase. Communication skills have the power to convince people that you have got the solution to their problem. And trust me, no one is going to come to your shop to check or ask you how you can do that.
The best and easiest way to communicate to people, billions of them, is through a website. Most websites have a “Contact Us” section to let people ask for any questions or information they are looking for. It will help you understand what they are interested in knowing about your business. You can also interconnect your website with your social media pages and can offer instant chat options through Messenger, Instagram, Twitter, and WhatsApp buttons on your website.
Through this communication platform, you can easily get an insight into the customer’s requirements, their interests, likes, and dislikes, and most importantly, what influences their decision. Now you know how to convince them to purchase your product.
You can use your website to showcase your products and services.
Source: build an online reputation
People are curious to know about the brands they are buying from. You can give insight into your business through your website. The chart shows what type of information do consumers want to check on a business website.
The best way of attracting new customers as well as retaining and influencing the old ones is by showing them what you are providing for them. Your website will serve as the best platform to showcase your products and services through enticing photographs and videos. A website can show as many images as you want without any extra cost as compared to the traditional billboards where you have to put a lot of money into displaying just a glimpse of your products.
Another fantastic benefit of having a website for your business is that the featured images mingled up with your website design will help your consumers understand how your physical outlet looks like. Do you know that many fashion websites offer virtual trials to their visitors?
Another fantastic benefit of having a website for your business is that the featured images mingled up with your website design will help your consumers understand how your physical outlet looks like. Do you know that many fashion websites offer virtual trials to their visitors? Girls can now check how lipstick look on their face. If you are buying a pair of sunglasses, you can check what change they are going to bring in your appearance.
You can also publish important information about your products and services. This will help customers build trust in your products because they will know how you produce them and what raw materials you use for the production.
Offer sales, promotions, and deals through your website.
A massive number of the population is curiously looking for discounts on their favorite products. Why not use your website to inform your regular customers and to attract new ones by offering discounted packages, promotional and seasonal sales, introductory prices, etc. All these are very smart marketing tactics that bring in conversions. Missing on a website means missing out on a chance of informing people about such amazing offers. And it is not fair to either of you or your customers.
People keep searching for sales and promotional offers on special occasions or specific dates such as before Christmas, Black Friday sales, Halloween sales, Valentines Day offers, etc. If you have a website, you can not only enter the race but can win it with flying colors by working smart on your website.
Use your website to show how much people love your products and services.
A wonderful advantage that a website provides is that you can prove your credibility and authenticity to consumers by showing your customers’ reviews. These reviews and testimonials serve as social proof of your good performance in your industry. I would repeat it that people are very smart today, and they just do not start believing anyone blindly. They check everything in detail before spending their precious money.
These days, the most common practice is checking customers’ reviews to know what quality a brand or a company is providing. If you are honest with your business and are providing your customers with the best possible services, why not let others know how efficient you are. You can do this by telling people what your customers say about you and how much they appreciate and trust your efforts. When people see others praising your products and services, you will get a larger circle of customers.
Use your website to provide the best customer service
If you have a website, you can easily offer your customers a variety of after-sale services. For example, if you offer free return or exchange, your customers can easily connect you through your website and inform you if they have any issues with your product.
Moreover, if you are a service-providing company, such as a plumbing or tailoring company, you can ask your customers for feedback to keep a check on the quality of work your team is providing. In this way, you will be able to maintain the quality of your work.
If you don’t have a website, you are missing out on billions of consumers.
According to this chart, 59% of the world’s population is using the internet. If you do not have a website, you are missing out on attracting many of them. And remember. Your competitor might already be planning to hunt these consumers through a business website. A little more delay may cost you your success.
Stay in the competition with a website.
Most entrepreneurs are now well aware of the importance of a website. If you still haven’t planned to create one, you need to check this chart. It shows that 60% of the small businesses already have a website, 22% are planning to have one, and I hope you are not among the 18% who will suffer due to their unawareness.
Source: small business websites
Being a consumer, which one would you prefer buying from?
- The professional website of a business
- The social media page of a business
- A physical shop of the business that doesn’t have any online presence
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